indiectionary

A list of common acronyms and concepts for software development and marketing
A B C D I K L M P R S U

A

A/B Testing

API

Application Programming Interface

ARR

Annual Recurring Revenue

B

B2B

Business to Business

B2C

Business to Consumer

BaaS

Backend as a Service

C

CAC

Customer Acquisition Cost

CD

Continuous Delivery

CI

Continuous Integration

CRM

Customer Relationship Management

CTA

Call to Action

CTR

Click-Through Rate

Churn

D

DTC

Direct to Consumer

DevOps

Development and Operations

I

ICP

Ideal Customer Profile

IaC

Infrastructure as Code

IaaS

Infrastructure as a Service

K

KPI

Key Performance Indicator

L

LTV

Lifetime Value

M

MRR

Monthly Recurring Revenue

MVP

Minimum Viable Product

P

PPC

Pay Per Click

PaaS

Platform as a Service

R

ROI

Return on Investment

S

SDK

Software Development Kit

SEM

Search Engine Marketing

SEO

Search Engine Optimization

SERP

Search Engine Results Page

SaaS

Software as a Service

U

UI

User Interface

UX

User Experience