CTR — Meaning and details

CTR meaning

Click-Through Rate

What is CTR?

Click-Through Rate is a ratio showing how often people who see your ad end up clicking it. CTR is a way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.

How is CTR calculated?

CTR is calculated by dividing the number of clicks an ad receives by the number of times the ad is shown (impressions): CTR = (Clicks / Impressions) x 100.