ICP — Meaning and details

Ideal Customer Profile

Ideal Customer Profile (ICP) is a hypothetical description of the type of company or individual that would reap the most benefit from a product or service. It's a composite of various attributes such as demographic, firmographic, psychographic, and behavioral traits that define the most valuable customers for a business. The ICP helps businesses focus their marketing and sales efforts on prospects that are most likely to convert into high-value customers.