MRR — Meaning and details

Monthly Recurring Revenue

Monthly Recurring Revenue (MRR) is a predictable revenue stream generated by customers or subscribers on a monthly basis. It’s a critical metric for subscription-based businesses or any other companies with recurring revenue models. MRR provides insight into the financial health and growth potential of a company by showing how much revenue can be expected to be generated every month.

MRR = Number of Customers * Average Revenue Per Customer